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At Channel Consulting Group, we believe building successful Channel Marketing programs requires a comprehensive approach & framework in order to ensure consistent participation from both partner Marketing and Sales teams in order to significantly boosting lead generation and effectively convert
leads into opportunities to grow partner pipeline
and sales wins faster!
We offer a range of services to build the framework that can scale Channel Marketing programs globally including webinars, email campaigns, digital media publications, social media marketing, and more. Our services are tailored to each client's specific needs and goals, ensuring the best possible outcomes that can be measured, duplicated and scaled.
At Channel Consulting Group, we specialize in developing integrated marketing campaigns, coupled with sales enablement and enhance existing content with dynamic Digital Publications to capture interest & drive engagement.
Our goal is to facilitate partner Marketing campaign participation, enhance sales preparedness and increase customer en
At Channel Consulting Group, we specialize in developing integrated marketing campaigns, coupled with sales enablement and enhance existing content with dynamic Digital Publications to capture interest & drive engagement.
Our goal is to facilitate partner Marketing campaign participation, enhance sales preparedness and increase customer engagement. When combined this framework effectively generates leads that convert into opportunities and grows your partners sales pipeline.
Drawing on extensive experience with diverse channel partners such as VARs, SPs, ISPs, MSPs, and Distributors, we recognize the unique challenges they encounter. Despite these partners offering a range of products and possessing exceptional technical teams, providing the essential assets and framework for successful marketing campaign execution WITH efficient sales follow-up is pivotal to lead-to-pipeline opportunity development & sales conversion, which is ultimately the key to successful marketing campaigns!
Let us be part of the solution to aligning marketing & sales.
We firmly believe that the bedrock of successful lead generation, and converting opportunities to sales lies in understanding and articulating the needs and pains of your end customers—putting them at the forefront before presenting your solution.
Our approach commences with a thorough review of your existing marketing content and sales to
We firmly believe that the bedrock of successful lead generation, and converting opportunities to sales lies in understanding and articulating the needs and pains of your end customers—putting them at the forefront before presenting your solution.
Our approach commences with a thorough review of your existing marketing content and sales tools with your target market's needs, industry challenges and evolving trends. This foundation enables us to understand your audience and how your solution focuses on them and their pain.
With this understanding in place, we can take your existing content to the next level, and transform it into a dynamic Digital Publication— This cloud-hosted digital "magazine" delivers a wealth of content, including your PDFs, videos, graphics, charts, and links but designed for maximum impact. This format not only increases end user engagement but captures comprehensive viewer analytics across the board and also facilitates effective and efficient sales follow-up, accelerating the buyer's journey and driving leads-to-opportunity conversion at an accelerated pace.
Our comprehensive framework significantly boosts partner participation in marketing lead generation campaigns. It also equips partner sales teams with consistent messaging and tools, ensuring effective follow-up that secures appointments and expedites the growth of leads into pipeline opportunities—ultimately, faster!
Ready, Set, Go! In the campaign launch phase our priority is ensuring optimal partner participation and readiness for maximum impact on pipeline.
Aligning both marketing and sales teams are required to actively engage in campaign launch online sessions which serve to review the campaign timeline, topic, messaging and each teams responsibil
Ready, Set, Go! In the campaign launch phase our priority is ensuring optimal partner participation and readiness for maximum impact on pipeline.
Aligning both marketing and sales teams are required to actively engage in campaign launch online sessions which serve to review the campaign timeline, topic, messaging and each teams responsibility for marketing execution and the importance of sales follow-up.
Marketing is shown and sees how easy it is to execute with the campaign-in-a-box, ready-made assets and simultaneously we conduct essential sales enablement training equipping sales with strategic messaging, FAQs, and purpose-built sales tools.
Both teams see and learn how to leverage the end user Digital Publication with the campaigns subject matter content for marketing promotion and sales for efficient follow-up. Both teams are aligned with the mutual goal to enhance end user engagement and accelerate the customer journey from marketing leads-to sales opportunities... growing the pipeline!
With your cloud-hosted digital publication you will capture comprehensive viewer analytics and this invaluable data will provide management with insights into the campaign's relevant and "hot" content, facilitating informed decision-making for future campaigns.
This modern marketing and sales campaign framework is intricately designed to elevate partner participation and preparedness. The ultimate goal? To enhance end user engagement, accelerate the customer journey and foster faster pipeline growth for both your business and your valued partners.
Win-Win
Pricing quoted after consultation call
Mon | 09:00 am – 05:00 pm | |
Tue | 09:00 am – 05:00 pm | |
Wed | 07:00 am – 05:00 pm | |
Thu | 09:00 am – 05:00 pm | |
Fri | 07:00 am – 05:00 pm | |
Sat | Closed | |
Sun | Closed |
Channel Consulting Group
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